| 7:30 am |
Registration Opens and Continental Breakfast
|
| 8:45 am |
Welcoming Remarks
Preview of the conference program, the speakers and the information that will be covered.
Timothy Downs, Conference Director, Interwork Media Inc.
|
| 9:00 am |
Opening Presentation:
Intelligence on the Edge – Achieving Advanced Insights through Customer Sources The renaissance of telecom as an economic force hinges on knowing the customer and predicting the next move in social behavior. Anticipating the wants or needs of everyday consumers is key to deepening the broader understanding of why certain subscribers glom toward an operator while others churn prematurely. With this session, audience members will explore how telecom groups effectively harness the IP data network to generate advanced insights and strategy that connect with the next-generation consumer.
Frank Bernhard, Director Telecom Practice, Deloitte Consulting
|
| 9:30 am |
Case Study: Cox Supercharges Customer Relationships with KXEN
Cox Communications is the third largest cable entertainment and broadband service provider in the USA. Cox uses Predictive Analytics to support customer retention, acquisition and lifetime valuation in order to quickly and accurately generate personalized offers for 6.4 million subscribers across 28 regions. Learn more about the solution Cox implemented for predictive analytics, including segmentation, classification, regression and data aggregation. This solution supports business initiatives in Cox’s residential, business, sales and advertising departments as well as Cox’s sister media operation which is the second largest newspaper publishing house in the U.S. This presentation will discuss Cox Communications’ results in minimizing churn rate, increasing products per household and more.
Parimala Narasimha, Senior Manager - Marketing Sciences at Cox Communications
Julien Sauvage, Senior Manager, Product Marketing, KXEN
|
| 10:15 am |
Executive Interview: Using Analytics to Drive Strategic Goals
Big Data becomes Big Garbage unless it helps you take specific action for real change to achieve business goals, such as sales improvement for top-line growth, margin improvement, churn reduction and higher customer lifetime value. This conversation will center around tool-agnostic examples of how Frontier Communications and other carriers use analytics to accelerate strategic results.
- Measurably improve customer and product/bundle profitability, sometimes by reducing offerings
- Fine tune sales efforts, marketing campaigns and other promotions for radically improved outcomes
- Improve the customer experience, online and off, in the areas of highest financial impact
- Steve Ward, Senior Vice President, Information Technology, Frontier Communications
Curtis Mills,CEO, ProCom Consulting
|
| 11:00 am |
Mobile Analytics in Digital Media
Learn how mobile analytics powers Thomson Reuters, the multinational media and financial data firm. Thomson Reuters will share their key areas of focus, typical use cases, as well as describing the key lessons learned and institutional factors to consider when implementing an analytics solution within the media sector.
Ronald Kozoman, Head of Mobile Business Unit Management, Thomson Reuters
Richard Leyland, Head of Marketing Communications, Bango
|
| 11:30 am |
Analytics for Next Generation Networks: Presentations & Roundtable
Network analytics and tuning is where a great deal of value lies. For MSOs, controlling internet traffic is key at time of peak network load. Meanwhile, LTE and other advanced wireless services introduce brand new real-time capabilities and challenges. The session experts will each present for 15 minutes followed by a 30 minute roundtable and audience Q&A.
- The Road to Operational Excellence Is Paved With Much More Than Big Data
- John Brooks, Vice President of Product Management, Subex
- Analytics: Ensuring OTT Services Don’t Eat the Lunch of Cable Operators
- Mark Trudeau, President & CEO, OpenVault
- Real-Time Customer Experience and Network Analytics in Emerging 4G/LTE Networks
- Martin Guilfoyle, Vice President, Advanced Solutions, Syniverse
Moderator: Dan Baker, Technology Research Institute (Advisory Board Member)
|
| 12:30 pm |
Conference Concludes |
